How To Offer Free Shipping Without Going Broke

Even if you cancel, any savings you have earned are yours to keep. Introducing Smart Selection, a simplified ordering process for our best-value, pre-built systems custom designed based on customer feedback. With Smart Selection, you get a simplified ordering process and fast shipping Just look for the green Smart Selection icon. Electronics, accessories and other non-eligible items in the same order may ship separately and will have a different delivery date. 2-Day Delivery is available for certain products in select zip codes in the Contiguous United States (Alaska, Hawaii, the US Territories, and APO/FPO addresses are excluded).

The name of the game is to figure out the exact price at which to offer free shipping in order to get your best threshold. Of US internet users who have abandoned a digital shopping cart said they did so because of unexpected shipping costs. So far, the free-shipping push hasn’t been a big win for Etsy, either. Popular sellers like Miceli had worked their way to the front page because buyers liked them, and now they were harder to find. But as more and more of its vendors get with the new regime, Etsy expects to see its performance rebound. This new research echos a lot of older research that showed the shift of customers towards sites that have free shipping.

All conclude that roughly half of online shoppers research shipping prices , two-thirds abandon shopping carts if shipping is too expensive, and 100% prefer not to pay any shipping amount. Restrictions generally work best when you have one type of product that dominates your sales and has a low shipping cost. For example, if most customers are coming to your site to buy shoes, then of course offering free shipping on shoes is going to appeal to a large number of your customers. If, on the other hand, you have a variety of products, then you shouldn’t expect a huge improvement from offering shipping only on one product. It makes sense when you think of the issue from the point of view of the customer.

The Cost Of Free Shipping

What bothers them most is the nickeled-and-dimed feeling, not the total amount of the tab. The apotheosis of e-commerce is when people spend money without feeling like anything has happened at all. Providing customers with multiple shipping options lets them choose the one that suits their preferences. According to McKinsey & Company, shoppers are prepared to pay a small increase in fees for faster shipping than standard free-delivery options. Once you’ve got some numbers to work with, you can run a standard A/B test on your site to determine the sweet spot at which you can boost both conversions and profit.

If you're on the Commerce Advanced plan, you can set the free shipping discount to apply automatically at checkout. By removing shipping costs on certain items, online retailers motivate online shoppers to purchase those products. Free shipping is often a competitive advantage to online businesses.

Womens Clothing Shop

Orders with free shipping average around 30% higher in value. Your shipping processes can have a major impact on your bottom line. Here are some tips and strategies to boost efficiency, conduct invoice audits and more. Filter products based on categories (e.g., Stamps, Shipping Supplies, Gifts, and more). Of feather earrings that helped Ann Miceli get out from underneath strangers’ cars.

Using one or more of our national and global fulfillment centers, especially as your eCommerce business begins growing, offers significant savings to offset the cost of shipping. This one isn’t free, but offering flat-rate shipping encourages larger orders and frequently translates into lower shipping costs for customers. A downside, however, is that it can discourage small orders. This type of “tipping point” is common when testing thresholds. If you ask customers to make too high an investment, you scare them away; too low and you don’t have enough margin.

Earlier this year, comScore released a study, which found that 83 percent of US online shoppers are willing to wait an additional two days for delivery if shipping is free. Similarly, 58 percent of US online shoppers have added items to their shopping carts to qualify for nutrivin.com.br. These studies show that offering free shipping can lead to greater sales revenue, since people are willing to buy more to get free shipping. If you sell physical products, you can offer free shipping on all products by creating a free shipping rate. Alternatively, you can create a free shipping discount. Both options can be an effective way to increase sales, even if you factor the cost of shipping into the product price.

Adding thresholds beats the original Free Shipping Over $100, with a lower threshold actually performing better on net profit and conversion improvement. Comment below by telling sharing with us what has worked for you. Another great way to leverage a free shipping offer is by combining it with other major holidays throughout the year. For loyal customers, consider offering an annual premium or VIP membership with free shipping at the center of its value proposition.

As free standard shipping becomes more common, expedited and overnight delivery options can be leveraged as value-adds against standard shipping. Larger but higher-margin products, such as artworks or decor items, are viable for free shipping on occasion. Bulkier, low-margin items—such as large electronics—are not ideal for free shipping.